NEW ARRIVALS
Bundles
Principal Bundle
Buy any Principal Jersey and Principal Bib Shorts/Bib Tights for £110 + free delivery saving £16. Simply load up the basket and the discount will be automatic.
Jersey Bundle
Buy any two Jerseys (from any collection) for £110 + free delivery saving up to £25. Simply load up the basket and the discount will be automatic.
Principal Gilet Bundle
Buy any Principal Gilet and Principal Jersey for £110 + free delivery, saving up to £21. Simply load up the basket and the discount will be automatic.
Thermal Bundle
Buy any Principal Torrential Jacket and Principal Bib Shorts/Bib Tights for £130 + free delivery saving up to £25. Simply load up the basket and the discount will be automatic.
LIFESTYLE
Our Lifestyle Collection; whether it’s tinkering with the bike or post ride drinks we have your everyday needs covered. Unisex and back to basics good looks this collection is also ethical and sustainable.
Principal Collection
Our Story
HONEST
We create honest, accessible cycling apparel for the everyday rider. The Donda mantra is simple; accelerate your style and ride your way.
BRITISH DESIGN
Designed in Great Britain, we gather inspiration from cycling heritage and develop new contemporary classics. Each season we will dish-out Donda’s contemporary classics.
PASSION
We have a passion for everyday cyclists. We want to create looks for everyday cyclists, whatever their ride may be, from Sunday Tour-ists to weekday commuters.