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CREATING HONEST, ACCESSIBLE CYCLING APPAREL FOR THE EVERYDAY RIDER

Designed in Great Britain, we gather inspiration from cycling heritage and develop new contemporary classics. SHOP MEN'S or SHOP WOMEN'S

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  • The everyday principals

  • Our Principal Collection is product focused & straight-forward for the everyday whilst maintaining the Donda aesthetic.
SHOP PRINCIPAL

  • Principal Bundle

  • Our Principal Collection Bundle means you can grab any Principal Jersey and Bib shorts/tights for £110

The everyday principals

Our Principal Collection is product focused & straight-forward for the everyday whilst maintaining the Donda aesthetic. SHOP PRINCIPAL

Principal Bundle

Our Principal Collection Bundle means you can grab any Principal Jersey and Bib shorts/tights for £110

LIFESTYLE

Our Lifestyle Collection; whether it’s tinkering with the bike or post ride drinks we have your everyday needs covered. Unisex and back to basics good looks this collection is also ethical and sustainable.

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Principal Collection

  • Principal Socks
    £9.00
    £9.00
  • Principal Jersey Navy
    £56.00
    £56.00
  • Principal Bib Shorts
    £65.00
    £65.00
  • Principal Gilet Orange
    £65.00
    £65.00

Stay Classic

Our classics range is perfect for the everyday. Our most popular and proven designs made available all year round.

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Our Story

HONEST

We create honest, accessible cycling apparel for the everyday rider. The Donda mantra is simple; accelerate your style and ride your way.

BRITISH DESIGN

Designed in Great Britain, we gather inspiration from cycling heritage and develop new contemporary classics. Each season we will dish-out Donda’s contemporary classics.

PASSION

We have a passion for everyday cyclists. We want to create looks for everyday cyclists, whatever their ride may be, from Sunday Tour-ists to weekday commuters.